Fitness + Content
BARRY’S
BOOTCAMP
Studio Energy, Built for the Feed
- Client
- Barry's
- Industry
- Fitness / Content
- Timeline
- Ongoing
- Services
- Social Content
- Motion Design
- Art Direction
- Animated Graphics
- Brand Storytelling
In Motion
The Energy, Moving
The Challenge
Studio intensity, on a small screen
Barry’s built its name on a feeling: the Red Room, the intervals, the music, and a community that keeps coming back. The challenge was carrying that same intensity into a social feed, where attention is short and the first frame decides whether anyone keeps watching.
The work needed to feel like Barry’s at a glance, scroll after scroll. That meant a content approach that could move fast, stay consistent, and translate in-studio energy into motion built for the platforms where the audience actually spends time.
Our Approach
From studio floor to feed
Step 01 / 05
Brand Immersion
Got inside the Barry's experience: the Red Room, the intervals, the soundtrack, the community. The work had to carry the same intensity in a feed that it does on the treadmill and the floor.
Step 02 / 05
Content System
Built a repeatable system of animated graphics and motion templates that could flex across promotions, class formats, and seasonal moments while staying unmistakably Barry's.
Step 03 / 05
Motion & Animation
Designed looping animated pieces tuned for social feeds, where the first frame stops the scroll and the loop keeps the energy moving. Type, color, and pace all built to match the brand's tempo.
Step 04 / 05
Art Direction
Set the look across the campaign so every asset felt like part of one voice: bold, high-contrast, and built for the screen it lives on.
Step 05 / 05
Delivery & Rollout
Packaged the assets for fast rollout across the brand's social channels, sized and formatted for the platforms where the audience actually shows up.
The Solution
A motion system that moves like the brand
The answer was a system of animated graphics and motion templates, built to flex across promotions, class formats, and seasonal moments while staying unmistakably Barry’s. Bold type, high contrast, and a pace tuned to the brand’s tempo gave every piece the same charge.
Each loop was designed for the feed first: a first frame that stops the scroll, and motion that keeps the energy going. Packaged for fast rollout and sized for every platform, the content carried the studio feeling into the places where the audience lives.
Content Gallery
Animated graphics & social motion
Animated Graphics
Barry's
Motion Design
Barry's
Animated Graphics
Barry's
Social Content
Barry's
Motion Design
Barry's
The Result
Studio energy, built for the feed
The content carried the studio feeling into the places where the audience lives.
- A system of animated graphics and motion templates, built to flex across promotions, class formats, and seasonal moments while staying unmistakably Barry's
- A first frame that stops the scroll, and motion that keeps the energy going
- Packaged for fast rollout and sized for every platform
Capabilities
The content toolkit
Motion Design
Animated graphics and looping pieces built for social feeds, designed to stop the scroll and hold attention.
Art Direction
A consistent visual voice across the campaign: bold type, high contrast, and a tempo that matches the brand.
Social Content
A flexible content system sized and formatted for the platforms where the audience lives.
Brand Storytelling
Translating the in-studio energy of Barry's into content that carries the same intensity online.
Need content that moves?
Let’s build a motion system that carries your brand’s energy into every feed, sized for the platforms where your audience lives.