BISCAYNE COFFEE
Launch Campaign, Video and 3D Design
In Motion
The Launch, Moving
The Film
Watch the launch video
The Idea
A launch campaign built on film and 3D
Biscayne Coffee needed a campaign launch for www.BiscayneCoffee.com that could introduce the brand with both a live action film and a set of fully rendered product imagery. The work spans a directed launch video and a 3D pipeline built around the coffee bags themselves.
The challenge was to keep the live footage and the rendered scenes reading as one campaign. The launch video sets the tone, while the 3D work delivers photoreal product imagery that matches the look and carries the brand across the rest of the launch.
The Process
From the shoot to the render in five moves
Launch Video Direction
Directed the Biscayne Coffee launch video as the centerpiece of the campaign for www.BiscayneCoffee.com, building a film that introduces the brand and sets the tone for everything around it.
Cinematography on the Canon C70
Shot the launch video on the Canon C70 in Raw LT, capturing footage with the latitude and detail needed to carry the campaign across the final edit and grade.
Edit & Color
Edited the launch video in Adobe Premiere Pro and Adobe After Effects, then handled color correction in Premiere Pro to finish the look of the brand film.
Texture Design in Substance
Created the coffee bag textures in Adobe Substance Painter, focusing on realistic plastic textures, bag deformations, and proper layering of the approved bag designs.
3D Scenes & Rendering
Used Cinema 4D with the Octane renderer to build the scenes and imagery for the campaign, applying the textures created in Substance to the scene for the final renders.
The Craft
Real footage, meet photoreal 3D
The launch video was shot on the Canon C70 in Raw LT, then edited in Adobe Premiere Pro and After Effects with color correction handled in Premiere Pro. That live action work anchors the campaign and establishes the tone the rest of the assets build on.
The 3D side started in Adobe Substance Painter, where the coffee bag textures were built with realistic plastic surfaces, bag deformations, and proper layering of the approved bag designs. Those textures were then applied inside Cinema 4D and rendered with Octane to create the scenes and imagery for the campaign.
Stills
Frames from the campaign
The Result
A launch that looks like the brand
- A launch video built as the centerpiece of the Biscayne Coffee campaign
- Footage captured on the Canon C70 in Raw LT for a clean, gradable image
- Edit and color finished in Adobe Premiere Pro and After Effects
- Photoreal coffee bag textures built in Adobe Substance Painter
- Campaign imagery rendered in Cinema 4D with the Octane renderer
Capabilities
The production toolkit
Canon C70 (Raw LT)
Launch video footage shot on the Canon C70 in Raw LT for a high-latitude, fully gradable image.
Adobe Premiere Pro & After Effects
Editorial assembly and motion finishing for the launch video, with color correction handled in Premiere Pro.
Adobe Substance Painter
Realistic bag textures with believable plastic surfaces, deformations, and layered, approved bag designs.
Cinema 4D + Octane
Scene design, modeling, and rendering, applying the Substance textures to build the final campaign imagery.
Have a product worth launching?
Let’s build a launch that pairs a directed film with photoreal 3D so the brand looks consistent everywhere it shows up.