Brand Film / Cause
FORD:
GO FURTHER
Florida Panthers, Keys Hurricane Relief Drive
- Project
- Ford / Florida Panthers
- Discipline
- Brand Film / Cause
- Format
- Keys Hurricane Relief Drive
- Services
- Campaign Direction
- Brand Film
- Partnership Activation
- On-Site Production
- Social Delivery
Campaign Direction
Ford / Florida Panthers
In Motion
The Drive, Moving
In Motion
Go Further
The Film
Press play on the relief drive
Brand Film
Ford Go Further
The Idea
A partnership built to go further for the Keys
When the Florida Keys were hit hard, Ford and the Florida Panthers came together to turn the Go Further platform into a relief drive, rallying fans and the community to help the people who needed it most.
The direction challenge was to keep the cause at the center. Two big names, one shared purpose, and a film that had to read as genuine help rather than a logo exercise. Every choice was made to keep the focus on the drive and the people it served.
The Direction
From the call to the convoy in five moves
Step 01 / 05
Two Icons, One Cause
Brought Ford and the Florida Panthers together behind a single purpose, turning the Go Further platform into a rallying point for the Florida Keys after the storm. The work leans on what each brand already stands for, then points all of that energy at the relief effort.
Step 02 / 05
Built Around the Drive
Anchored the campaign in the relief drive itself, the trucks, the supplies, and the people moving them south toward the Keys. The story stays close to the ground so the cause never feels like a backdrop to the branding.
Step 03 / 05
Capturing the Effort
Directed on-site capture of the collection and the convoy so the film carries real texture instead of stock gloss. The goal was to show the work of getting help where it was needed, framed with the scale and motion the moment deserved.
Step 04 / 05
A Film With a Pulse
Cut the film to move with the urgency of the drive, building from the call to action into the push toward the Keys. The pacing keeps the hockey energy and the relief mission in the same frame without letting one drown out the other.
Step 05 / 05
Made to Travel
Delivered the campaign for the platforms where fans and supporters actually live, framed and paced to hold attention and pull people into the cause from the first second.
The Feel
Big brands, but a human mission
The film treats the relief drive as the hero. The camera stays with the work of collecting and moving supplies, and the cut carries the urgency of getting help south to the Keys. Ford and the Florida Panthers are present throughout, but the cause is what the audience walks away remembering.
By keeping the tone grounded, the campaign turns a partnership into a reason to act. The result is a piece that fits the Go Further platform while pointing all of that reach at a real moment when the community needed it.
Stills
Frames from the campaign
Campaign Direction
Ford / Florida Panthers
Brand Film
Ford / Florida Panthers
On-Site Production
Ford / Florida Panthers
On-Site Production
Ford / Florida Panthers
Partnership Activation
Ford / Florida Panthers
On-Site Production
Ford / Florida Panthers
Brand Film
Ford / Florida Panthers
Partnership Activation
Ford / Florida Panthers
Brand Film
Ford / Florida Panthers
Social Delivery
Ford / Florida Panthers
The Result
A campaign that put reach behind relief
A Ford and Florida Panthers partnership pointed squarely at Keys hurricane relief
- A brand film that keeps the Go Further platform tied to a real cause
- On-the-ground capture of the relief drive from collection to convoy
- Editorial pacing that carries both the team energy and the urgency of the mission
- Campaign content shaped for social reach and fan participation
Capabilities
The production toolkit
Campaign Direction
Creative direction across the partnership, shaping how Ford and the Florida Panthers showed up together behind the relief drive.
Brand Film Production
On-site capture of the drive built into a film that reads as cause-first while staying true to both brands.
Adobe Premiere Pro
Editorial assembly, pacing, and finishing to build the film around the urgency of the relief effort.
Social Delivery
Finished and formatted for social platforms so fans and supporters could find the drive and act on it.
Have a cause worth rallying behind?
Let’s build a campaign that turns a brand partnership into real momentum for the people it serves.