NEW ERA CAP
4 Campaigns. One Vision.
The Partnership
Building worlds for an iconic brand
New Era Cap is one of the most recognized headwear brands in the world. Over the course of four campaigns, DT+C became their go-to partner for immersive 3D content, transforming each seasonal collection into a fully realized visual world.
From cosmic galaxies to lush forests, elemental landscapes to snowy city blocks, every campaign started with research and creative strategy, then came to life through 3D animation, VFX, and cinematic sequencing. No location shoots. No physical sets. Just ambitious creative delivered at the speed their release calendar demanded.
Space-themed collection campaign
Out of This World
A cinematic campaign that placed New Era's space-themed caps inside immersive cosmic environments. We built entire planets, star fields, and galaxies in 3D, then wove the product into each world so the audience could feel the wonder of space exploration, not just see a hat in front of it.
Nature-inspired foliage campaign
Sprouted Collection
A nature-inspired campaign bringing New Era's foliage-themed hat collection to life through immersive 3D environments. We built lush forests, mushroom hilltops, and overgrown cityscapes, grounding each cap in a world that felt as organic and alive as the designs themselves.
Earth, Fire, Air & Water 3D animation
Elements
Immersive elemental environments built to showcase New Era's Elements collection. Each hat was reconstructed through photogrammetry and placed inside its own world: volcanic landscapes for Fire, underwater caverns for Water, windswept peaks for Air, and ancient forests for Earth.
Festive VFX campaign
Holiday 2023
A festive opening sequence featuring a single brownstone on a snowy city block, built entirely in 3D. We captured the essence of a cozy holiday night with warm glowing windows, falling snow, and dynamic camera movement, delivering high-end production value without a single location shoot.
Ready to build your next world?
Let’s create a campaign with the same cinematic ambition and creative strategy.