NEW ERA CAP
“Sprouted” Collection
The Challenge
Bringing a nature-inspired collection to life digitally
New Era Cap launched the “Sprouted” collection, a line of hats built around botanical motifs, earthy textures, and organic design elements. They needed a campaign that went beyond standard product photography and immersed the audience in the world the collection was inspired by.
The challenge: create visuals of a foliage-filled world that would spotlight the product’s distinctive features while generating excitement across digital and social channels, all without physical sets or location shoots.
Our Approach
From seed to screen in five steps
Research & Discovery
Studied the collection's design language (organic textures, earthy tones, and botanical motifs) alongside the target audience's connection to nature-inspired streetwear. Identified the creative gap between typical product photography and the immersive experience the collection deserved.
Creative Strategy
Developed a campaign concept that placed each cap inside its own living ecosystem. Rather than showing hats on shelves, we built a narrative where the product grows from the world around it: forests, mushroom hilltops, overgrown cityscapes.
Content Development
Created rich 3D environments filled with foliage, natural textures, and atmospheric lighting. Photorealistic product models were integrated into each scene with cinematic camera work and real-time rendering for rapid creative iteration.
Post-Production & Polish
Layered VFX, color grading, and motion graphics to enhance the organic atmosphere. Every frame was refined to balance the lush, natural aesthetic with premium product visibility.
Multi-Platform Delivery
Delivered optimized assets across web, social media, and digital retail channels. Each format was tailored to maximize engagement while maintaining visual consistency.
The Solution
Strategy-driven content rooted in nature
Our research revealed that the audience didn’t just want to see hats; they wanted to feel the world behind the collection. That insight drove every creative decision: forests that feel alive, mushroom hilltops that glow with atmosphere, and overgrown cityscapes where nature reclaims the urban landscape.
Each environment was built to tell a story about growth and transformation. Photorealistic product models sat naturally within these worlds, lit by the same dappled sunlight and ambient glow as their surroundings. The result: content that made the audience feel something first and notice the product second.
The Result
Organic impact, cultivated content
- Research-driven creative that connected product design to audience culture
- Immersive nature-themed content across digital and social channels
- Premium product visualization within cinematic 3D environments
- Fast production pipeline from concept to delivery in 5 weeks
- Campaign assets that elevated the collection's brand perception
Tools & Technology
The production stack
Unreal Engine 5
Environment creation, real-time rendering, and cinematic sequencing for the nature-themed worlds.
Cinema 4D
3D product modeling and photorealistic material development for each cap.
Adobe After Effects
VFX compositing, motion graphics, and color grading for final polish.
Adobe Premiere Pro
Editorial assembly, pacing, and delivery-format exports across all platforms.
Adobe Photoshop
Texture creation, matte painting, and hero key-visual compositing.
Ready to grow your next campaign?
Let’s develop strategy-driven content that connects your product to the world your audience lives in.