BETTERFLY
#RecursosMasHumanos FOOH Campaign
The Challenge
Global out-of-home impact without the logistics
Betterfly needed a visually striking campaign to announce “a new era of benefits” and position their platform in front of HR administrators worldwide. They wanted the impact of a massive global out-of-home campaign (branded banners draped over iconic monuments) without the impossible logistics and budget of physically wrapping world landmarks.
The challenge: make it look completely real. Every banner needed to interact convincingly with the architecture (matching lighting, casting shadows, responding to wind) so viewers would do a double-take before realizing it was VFX. The campaign had to generate social media buzz and position Betterfly as a bold, forward-thinking brand.
Our Approach
From monuments to feeds in five steps
Concept & Monument Selection
Identified iconic global monuments that would maximize visual impact and cultural resonance. Each location was chosen for its recognizability and the dramatic potential of draping massive branded banners across its architecture.
Footage Acquisition & Camera Matching
Sourced high-quality footage of each monument and meticulously matched camera angles, lighting conditions, and perspective to ensure seamless VFX integration. Every frame needed to feel authentically captured.
VFX Banner Simulation & Compositing
Digitally created and animated massive Betterfly banners draped over each monument using advanced cloth simulation and compositing. Shadows, reflections, and environmental interactions were crafted to make each placement indistinguishable from reality.
Campaign Video Assembly
Assembled the individual monument executions into a cohesive campaign video with dynamic pacing, branded messaging, and a narrative arc targeting HR administrators worldwide.
VFX Breakdowns & Social Distribution
Produced detailed VFX breakdown reels showing each monument's transformation stages, from raw footage to final composite. These behind-the-scenes assets amplified engagement and showcased production expertise.
The Solution
Fake out-of-home, real impact
We used VFX to digitally drape massive Betterfly branded banners over six iconic global monuments. Advanced cloth simulation, precise camera tracking, and meticulous compositing made each execution indistinguishable from a real installation, the kind of spectacle that makes people stop scrolling and share.
Beyond the hero campaign video, we produced detailed VFX breakdown reels for each monument, showing the transformation from raw footage to final composite. These behind-the-scenes assets became content multipliers, driving additional engagement and showcasing the craft behind the campaign.
Campaign Gallery
Monument Executions
The Result
Global presence, zero logistics
- Six iconic monument executions delivered across social platforms
- Campaign generated measurable social media buzz and engagement
- VFX breakdowns drove additional content virality
- Achieved global out-of-home impact without physical production costs
- Positioned Betterfly as a bold, innovative brand in the HR tech space
Tools & Technology
The production stack
Adobe After Effects
VFX compositing, banner simulation, camera tracking, and final visual effects polish for each monument execution.
Cinema 4D
3D cloth simulation for realistic banner draping, lighting matching, and environmental integration.
Adobe Premiere Pro
Campaign video assembly, pacing, and multi-format social media delivery across platforms.
Adobe Photoshop
Texture creation, matte painting, and detailed compositing work for seamless monument integration.
Ready to make a global statement?
Let’s create campaign content that commands attention and breaks through the noise, no logistics required.