David Turk Creative (DT+C) is a digital animation studio that specializes in
elevating brands through digital storytelling.
NEW ERA "ELEMENTS" CAMPAIGN
VIRTUAL PRODUCTION BY DT+C
VIRTUAL PRODUCTION BY DT+C
SOFTWARE
UNREAL ENGINE 5
ADOBE PREMIERE PRO
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
CINEMA 4D
WORKFLOWS
3D ANIMATION
POST PRODUCTION
DIGITAL IMAGERY
VFX
3D PRODUCT CREATION
The challenge was to create a compelling and visually stunning campaign for New Era's "Elements" hat that would stand out in a crowded marketplace. The campaign needed to convey the wonder of the elements Earth, Fire, Air, and Water within virtual worlds while also showcasing the unique features of the hat
3D Animation and Sequencing in Unreal Engine 5
UE5 was used in 3D animation to create an immersive and realistic ELEMENT INSPIRED environment.
UE5 was used in 3D animation to create an immersive and realistic ELEMENT INSPIRED environment.
DT+C created stunning visuals of EARTH, FIRE, AIR, AND WATER WORLDS which were used in the final campaign.
HAT PRODUCTS WERE RECONSTRUCTED IN 3D VIA REALITY CAPTURE
DIGITAL: Web, Social, and Digital Media
Post-Production in Adobe Premiere Pro and After Effects
After animating the necessary footage, DT+C edited and added special effects using Adobe Premiere Pro and After Effects. Carefully crafting the visuals and audio to create a sense of excitement and wonder, highlighting the unique features of the hat.
After animating the necessary footage, DT+C edited and added special effects using Adobe Premiere Pro and After Effects. Carefully crafting the visuals and audio to create a sense of excitement and wonder, highlighting the unique features of the hat.
HERO IMAGERY
