David Turk Creative (DT+C) is a digital multimedia studio that specializes in elevating brands through digital storytelling.
This project recap focuses on a recent project for New Era Baseball Caps.
This project recap focuses on a recent project for New Era Baseball Caps.
NEW ERA "OUT OF THIS WORLD" CAMPAIGN
VIRTUAL PRODUCTION BY DAVID TURK
VIRTUAL PRODUCTION BY DAVID TURK
SOFTWARE
UNREAL ENGINE 5
ADOBE PREMIERE PRO
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
CINEMA 4D
WORKFLOWS
3D ANIMATION
POST PRODUCTION
DIGITAL IMAGERY
VFX
3D PRODUCT CREATION
The challenge was to create a compelling and visually stunning campaign for New Era's space-themed hat that would stand out in a crowded marketplace. The campaign needed to convey the excitement and wonder of space exploration while also showcasing the unique features of the hat. New Era wanted a space-themed hat campaign, and DT+C was tasked with bringing its vision to life.
3D Animation and Sequencing in Unreal Engine 5
UE5 was used in 3D animation to create an immersive and realistic space-themed environment. DTC created stunning visuals of planets, stars, and galaxies, which were used in the final campaign.
UE5 was used in 3D animation to create an immersive and realistic space-themed environment. DTC created stunning visuals of planets, stars, and galaxies, which were used in the final campaign.
Post-Production in Adobe Premiere Pro and After Effects
After animating the necessary footage, DTC edited and added special effects using Adobe Premiere Pro and After Effects. Carefully crafting the visuals and audio to create a sense of excitement and wonder, highlighting the unique features of the hat.
After animating the necessary footage, DTC edited and added special effects using Adobe Premiere Pro and After Effects. Carefully crafting the visuals and audio to create a sense of excitement and wonder, highlighting the unique features of the hat.
Photoshop for Digital Imagery
Photoshop was used to create still imagery that was used in the campaign. Creating high-quality images of the 3d environments combined with live model photography, as well as various space-themed backgrounds and elements.
Photoshop was used to create still imagery that was used in the campaign. Creating high-quality images of the 3d environments combined with live model photography, as well as various space-themed backgrounds and elements.
Web, Social, and Digital Media
By utilizing a range of technical skills and tools, DT+C was able to create a visually stunning and engaging campaign that effectively promoted the product and captured the attention of potential customers.
