David Turk Creative (DT+C) is a digital animation studio that specializes in
elevating brands through digital storytelling.
NEW ERA "HOLIDAY 2023" CAMPAIGN
VIRTUAL PRODUCTION BY DT+C
VIRTUAL PRODUCTION BY DT+C
SOFTWARE
UNREAL ENGINE 5
ADOBE PREMIERE PRO
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
CINEMA 4D
WORKFLOWS
3D ENVIRONMENT DESIGN
3D ANIMATION
POST PRODUCTION
DIGITAL IMAGERY
VFX
For the New Era "Holiday" campaign, we faced a unique challenge: crafting a visually stunning opening sequence that captured the essence of a festive, snowy night. Our vision was to spotlight a single brownstone, set against the backdrop of a wintry city block, glowing with a warmth that stands out in the cold night.
Our team utilized Unreal Engine to bring this scene to life, creating an intricately detailed snowy cityscape under the night sky. The standout feature was the New Era brownstone, designed to radiate light and warmth from every angle, embodying the holiday spirit.
The virtual environment we developed offered extensive flexibility, particularly in terms of camera movements. This approach enabled us to introduce the holiday scene in a dynamic and captivating way. By leveraging the power of Unreal Engine, we not only achieved a high-quality visual output but also circumvented the substantial costs and logistical challenges of producing such a scene in the real world.
This project was a testament to the potential of digital platforms in enhancing storytelling, especially for seasonal campaigns like the holidays. Our work for New Era showcases how virtual production can transform creative ideas into vivid, memorable experiences.
VIRTUAL ENVIRONMENT BUILD
BEHIND THE SCENES: UNREAL ENGINE ENVIRONMENT DEVELOPMENT
sOCIAL MEDIA AND WEB
VIRTUAL ENVIRONMENT DESIGN
